Hong Lee, a manager of Control Union Certifications says that this congress is still a niche event or there for the people already involved. He suggests to organize a similar congress in Asia to reach more and different people: the marketing responsibles. He says that the marketing responsibles, the factory workers and the farmers in Asia should get in touch with each other, because they are just told to produce organic and do that because they can earn more money, but they are not aware of all the other benefits the organic production has for the environment, for people, plants an animals. He claims that many things would improve if they knew what its all about. So good luck for a conference in Asia!