Peter Ingwersen of NOIR tells me he gets very scared when he sees the WCOC community. ‘We talk about the backend, about the supply chain, but not about the product, how nice it should feel, how good it should look, how well you will attract other people when wearing it. We wear clothes to get laid, it’s all about sex, sex, sex and emotions’.
‘If we don’t pick up on this, we will fail. If producers don’t develop sexy fabrics in the next few years, I won’t be able to do my work anymore. Because designers don’t want fabrics that feel like cardboard, it should follow the lines of the body, flatter, be sensual. And we can do that with cotton, I work on it every day’.