Category Archives: trends and policies

Share not convey knowledge!

Never before used within this community are the moderation techniques of fish bowl, open space and world cafe. ‘I hear a lot of people talking about the way this conference has been set up. Instead of expert panels, the interactive sessions bring people together on another level. It’s not so much about conveying your knowledge, but about coming up with new ideas when bringing different actors within the supply chain together at a table. I have to say that I like it very much!’ said Prabha Nagarajan of Organic Exchange in India.

Congrats to the organizers of WCOC for thinking out the box with this special conference format!

Ever heard about the Marrakesh process?

If you think now of the WTO round in Marakech or an judicial proceeding, you’re wrong! The Marrakech process is a 10 years global framework for action on sustainable consumption and production. In session 35 of the WOCO09 Mrs. Eveline Venanzoni, representing the Swiss Federal office  for the Environment FOEN in the Marrakech task force for sustainable public procurement, explained the participative Marrakech process and it’s different stages starting with the conference in Rio in 2002. A famous outcome of this conference is the so called “agenda 21”.

Unfortunately not much people are familiar with the Marakech process due to laking PR. But a ten years plan to bring production and consumption in a vary of aspects towards more sustainability can be commented by all interested people. Just click on the link and find the draft paper at

What influence do customers have on brand value?

This morning David Bennell of Organic Exchange spoke about the brand value of big companies such as Coca Cola. But don’t customers have a huge impact on brand value (what we have seen with UBS last year who has lost 50% of its brand value)? And how can we create brand value for the brands in the eco fashion sphere?

François Traoré, “Abaisser le prix du coton bio et équitable?”

Au Burkina Faso, 500 tonnes de coton bio de la récolte 2008 n’ont pas trouvé preneur. François Traoré, porte-parole des cultivateurs de coton africain et président de l’Association des producteurs de coton africains, nous expose son inquiétude.  Il est venu à Interlaken pour trouver un débouché pour le coton bio-équitable produit grâce au travail acharné des petits producteurs parmi lesquels on trouve un grand nombre de femmes.

Inspire, connect, learn!

First impression after talking to some conference participants: they’re here to meet new people, to learn more about organic cotton and to get inspired by the developments in this exciting field!

Welcome to the commodity circus

P1010180I am Jens Soth, agronomist and environmental engineer and have been trying to improve the environmental and social soundness of products for some decades now.

In the last years the discussion about agricultural commodities changed rapidly and I see the big family of organic cotton being a dynamic and engaged change agent within this trend.

Happy to contribute to the discussion I will try to keepp an eye on the discussions moving ahead and more partnerships being established to bring the entire movement ahead.